Schwabenhof: how we kept a restaurant from becoming a family cabin.
A Bavarian and Swabian restaurant in Isla, Transylvania. In 2012 we began building its online presence. Six months later, the owner laughingly told us we were making him work. Fourteen years later, we still work together.
Schwabenhof is an authentic Bavarian and Swabian restaurant opened in 2012 by a German investor in Isla, a Transylvanian village — proper recipes, staff in traditional dirndl, wheat beer served properly, direct view of the forested hill.
In 2012 we began building the online presence together — Facebook, tone of voice, on-location photography. Six months later, the owner told us, smiling: "You've upset me. I wanted to turn this place into a family cabin. You bring me so many customers I have to keep working."
It was the joke that became the foundation of the 14 years of partnership that followed — a small "thank you" wrapped in amused complaint. He stayed "upset" year after year, while renewing the contract every time.
The full case study — the anecdote, approach, what the guest gets, 14-year timeline and links to the restaurant's channels: Schwabenhof — full case study →.
